Beyond being a clever way to catch the TV audience up on key plot points, the captain's log was a record-keeping device used to keep superiors abreast of what was happening on a mission and to preserve historical data for future generations. In fairness, the CRM is a little like the captain's log on Star Trek. Findings from a recent Clari survey of enterprise sales organizations reveal that 70% of enterprise sales managers look beyond CRM to find the insights they need to understand deal status. It's hard to get an accurate read on pipeline when your team of strapped-for-time reps either fails to log their activity or captures only scant deal details that don't tell the whole story. On a daily basis, you're compelled to perform the tasks of private investigator, mind reader, cat wrangler, and other sundry professions just to get the job done. If you're a sales manager, you can identify with Bones. And despite his protestations, he inevitably completes the task that needs to be done with whatever seemingly inadequate tools he has on hand. Of course, McCoy's probably best known for his signature catchphrase, "I'm a doctor, not a (insert wildly inappropriate job title here)." He's not a bricklayer or an engineer or an astrophysicist. ![]() He's a driven leader and a pragmatist who trusts his instincts and has justifiable reservations about technology. McCoy (aka "Bones") would have made a great 21st century sales manager. Oddly, Enterprise chief medical officer Dr. If the OTC process is like Star Trek, then today's sales manager is the real McCoy. Not all uses of the term have a exact formula but in most cases it follows "Dammit Jim, I'm a Doctor not a X.Survey reveals sales managers struggle to understand pipeline health. "I'm not a mechanic, Spock…" (TOS: "The Empath")."I'm a doctor, not a coal miner." (TOS: "The Empath"). ![]() "I will not peddle flesh! I'm a physician." (TOS: "Return to Tomorrow"). ![]() "I'm not a magician, Spock, just an old country doctor." (TOS: "The Deadly Years").…to which Montgomery Scott immediately replied, "Now, you're an engineer." "I'm a doctor, not an engineer." (TOS: "Mirror, Mirror")."I'm a doctor, not a mechanic." (TOS: "The Doomsday Machine")."Look, I'm a doctor, not an escalator." (TOS: "Friday's Child")."I'm not a scientist or a physicist, Mr.Psychology and Psychiatry are completely different, however. In the episode "Court Martial", Doctor McCoy is called as an expert witness in space psychology. "I'm a surgeon, not a psychiatrist." (TOS: "The City on the Edge of Forever").…to which Kirk replies, "You're a healer, there's a patient. "I'm a doctor, not a bricklayer." (TOS: "The Devil in the Dark")."What do you mean what sort of work? I'm a doctor." (TOS: "This Side of Paradise").If I were an officer of the line…" (TOS: "A Taste of Armageddon") I'm just a country doctor." (TOS: "The Alternative Factor") When I peek, it is in the line of duty." (TOS: "Shore Leave") "What am I, a doctor or a moon-shuttle conductor?" (TOS: "The Corbomite Maneuver").Note: The Following are all said by Leonard McCoy, It it said many more times by other chracters. Special thanks to for the following quotes. Not always would McCoy say the term and not always exactly like that. The phase is said often in the show and is said in later Star Trek series.
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